Blogs

Social Media for Real Estate Agents - Pinterest (Part II)
Posted by Century21Thomas | Tuesday, April 8, 2014


The real estate market is becoming more and more competitive. New people turn real estate agents every day so you have to find ways to stay ahead or else... Social media is one of the new marketing paradigms that can be turned into an extremely powerful strategy, tactic, tool, and everything in between. We have started in our previous blog post to present various social media channels and tools useful to real estate agents. Today we will talk about Pinterest and how real estate agents can use it to make a difference.

If you want to understand Pinterest you need to understand its three main components: Pins, boards, and repins.

Pins are images that are added to Pinterest via the Pin It button or uploaded from your computer.

Boards are are sets of pins that real estate agents create, usually around a certain topic (interior design, cleaning and organizing ideas, elegant dinnerware, etc).

Repins means adding to one of your own boards an image you find while browsing other Pinterest accounts. It's very simple: you like the image - you click repin - you choose one of your own boards you want to put it on - it gets displayed on your Pinterest board. Repining is the way to share someone else's image on your own board. But this is also the way someone else can post YOUR images on their boards! This can give real estate agents exponential exposure.

We live in a highly visual world. Don't forget that 80 % of the signals we process are visual. That's probably why Pinterest has gained tremendous success recently and people spend more and more time browsing boards on Pinterest besides catching up gossips on Facebook. When people repin an image from your Pinterest account, that image automatically gets a link back to your board. That makes it a great way to get back links, valuable for SEO and traffic building.

Here is an example of the "Real Estate Tips" board on Century 21 Thomas' Pinterest account:

Also remember that you can add a link to any image you upload on Pinterest so people who click on your image are directed to the destination of that link. So if you post a picture with a great view of one of the properties you handle, you can drive people who click on it to your listing.

The main social media for real estate opportunity with Pinterest is to promote great real estate images of the properties you manage with the goal of having other people repin them on their own boards. This gives you exponential exposure on the internet and increased chances to build traffic to your listing.

In one of our previous blog posts we emphasized how important it is to make sure you use great photography for the properties you list. Now that you have those great pictures, why not use them on Pinterest to capture more attention and traffic to your listings? Re-purposing existing photography is one of the best ways to effectively use Pinterest for real estate.

Good luck with using Pinterest for real estate. Hopefully you found these simple recommendations helpful. As always, if you are not a realtor but you are looking for a home in the North Myrtle Beach area, give us a call at (888) 249-2100 or visit CENTURY 21 Thomas search page.



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