Golf destinations do not get many round numbers, and Myrtle Beach is about to hit a big one. A century of golf here traces back to a single course that opened in 1927, and the anniversary that follows from it lands in 2027. The first tangible sign that the destination intends to make something of it showed up on September 16, 2026, when Play Golf Myrtle Beach put an official Centennial Collection on sale — commemorative boxes, apparel and a handful of small, genuinely nice objects, sold through a dedicated site at myr100.com.

What Actually Went on Sale

The collection is a collaboration rather than a single-brand run, which is part of what makes it more interesting than the usual logo merchandise. Three golf apparel names are involved — Style Driver, Johnnie-O and Salty Golfer — and each contributes its own pieces, so the look varies considerably depending on which corner of the shop you wander into.

The centennial designs themselves lean on things that actually belong to this place rather than generic golf iconography. Palmetto trees turn up, as do coastal fish-and-tackle motifs, which is a more Lowcountry sensibility than you might expect from a golf anniversary and reads better for it.

Beyond the apparel there are the small things that tend to outlast the shirts. A centennial coin sells for $20, ball markers are part of the mix, and there is a Myrtle Beach Centennial YETI mug at $35 and a men’s wallet at $30. Hats run $30, the Myrtle Beach 100 T-shirt is $35, and a canvas piece called the Lulu Bag comes in at $42.

The Boxes, and What They Cost

The centerpiece of the launch is a set of curated gift boxes, offered in two tiers — Essentials and Deluxe — and split by brand. On the men’s side you can choose your collaborator: the Style Driver Essentials box is $129 and its Deluxe counterpart $219, Salty Golfer runs $139 and $229, and the Johnnie-O boxes sit at the top at $169 and $289. Each is discounted against the cost of buying the contents separately, with the shop showing savings in the range of roughly 13 to 20 percent.

The women’s boxes are Style Driver only, at the same $129 and $219 as the men’s Style Driver tiers. That said, the women’s line is not limited to the boxes — there is a women’s centennial polo at $60, and beige quarter-zips and hoodies at $70 and $80 alongside the men’s navy versions.

If you would rather assemble your own, individual polos start at $60 for the centennial and Salty Golfer designs, with the Johnnie-O polos running from $98 up to $105 for the Hex Palisades Sailor. Outerwear climbs from there: the Talon hoodie and the quarter-zip known as The Sully sit at $118 and $138.

One caveat worth stating plainly. Those are the prices listed when the collection opened, and a limited run sold through a single shop is exactly the sort of thing where figures and availability move. Treat them as a guide and check the shop for what is current.

The Date That Matters Right Now

Two things are worth acting on rather than bookmarking. Quantities are limited, which is the point of a commemorative run and not just marketing language. And orders placed before October 1 are the ones promised to arrive in time for Christmas.

That second detail is the practical one. If a golfer in your life is getting something from this collection, the window to order without worrying about it closes in the first days of October.

The Golden Ticket

Tucked into the launch is a promotion with a Willy Wonka flavor to it. One purchaser will find a golden ticket, and it is good for a golf trip to Myrtle Beach for the winner and three companions.

It is a single winner across the run, so nobody should buy a $289 box expecting to draw it. But as a reason to smile while opening a package, it does the job.

A Quick Word About the Year, Because It Confuses People

Here is where coverage of the centennial tends to get muddled, and it is worth being precise about. The collection went on sale in September 2026, and a fair number of write-ups describe it as celebrating 100 years of golf in Myrtle Beach — which, read quickly, makes it sound as though 2026 is the anniversary.

It is not. The commemorative logo on the shop carries the dates 1927 and 2027, and the hundred years run from the opening of the area’s first course in 1927 to its centennial in 2027. What launched this September is the beginning of the run-up, not the celebration itself.

For anyone planning a trip, that distinction is the whole ballgame. The year to circle is 2027.

Where the Hundred Years Started

The course at the root of all this is Pine Lakes Country Club, though it did not open under that name. In 1927 it was Ocean Forest Country Club, and it was the first golf course on a stretch of coast that now counts more than 80 championship courses, depending on whose list you consult and how generously it draws the boundaries of the Grand Strand.

The man who designed it gives the anniversary more weight than a first-course-in-town story usually carries. Robert White was the first president of the PGA of America and a co-founder of the American Society of Golf Course Architects, which means Myrtle Beach golf did not begin with a local novelty but with a figure central to the organization of the American game.

The course carries the nickname “The Granddaddy” for the obvious reason. It also carries a piece of magazine history that has nothing to do with golf: in 1954 a group of Time-Life employees gathered at the clubhouse on their way home from Florida and sketched out the plans for what became Sports Illustrated. We covered the fuller story in our piece on the centennial and where it began at Pine Lakes.

What a Centennial Usually Does to a Destination

Anniversary years tend to concentrate things. Courses schedule their renovations to finish beforehand rather than during, destinations put money behind marketing they would otherwise spread across several seasons, and events that might have been ordinary get built up into something with a banner over them.

The practical consequence for a visitor is a mixed bag, and it is better to know it going in. Conditions across the destination are likely to be as good as they have been in years, because nobody wants to host a centennial on a course that looks tired. The other side is that demand concentrates too, and the prime windows — the stretch of spring when the Grand Strand is at its best, and the softer, cheaper weeks of early fall — are the first to tighten.

None of which requires panic in September 2026. It does argue for deciding on a 2027 golf week earlier than you normally might, particularly if the group is large enough that finding beds together is already the hard part of the trip.

Basing a 2027 Golf Trip in North Myrtle Beach

Golf groups have always done well at the north end of the Grand Strand, and the logic has not changed. The courses cluster conveniently, the drive to most of them is short, and you finish the round somewhere you would want to spend the evening anyway.

A house tends to beat a block of rooms for a golf group, and not only on cost. You get a kitchen for the early breakfast before a first tee time, somewhere to leave clubs and shoes that is not the trunk of a car, and a living room where the post-round argument about the fourteenth hole can run as long as it needs to. Our oceanfront homes suit that pattern, and for smaller groups the oceanfront condos do the same job with less house to rattle around in.

Guests base themselves across Cherry Grove Beach, Ocean Drive, Crescent Beach and Windy Hill, all within easy reach of the courses. And if the trip is going to include anything beyond golf, our calendar of events is where we keep track of what is on while you are here.

Frequently Asked Questions

Sources: Play Golf Myrtle Beach news release, September 16, 2026, and its syndication via First Call Golf, for the launch date, collection contents, partner brands, design motifs, golden ticket promotion, October 1 Christmas-delivery deadline and the quote from Kyle Oland, Director of Marketing for Golf Tourism Solutions. The myr100.com shop, for the 1927–2027 centennial dates, product lineup and prices as listed at launch. Discover South Carolina, for Pine Lakes’ 1927 opening as Ocean Forest Country Club, architect Robert White’s credentials, the “Granddaddy” nickname and the 1954 Sports Illustrated gathering. Visit Myrtle Beach, for the count of championship courses in the area. Play Golf Myrtle Beach is the consumer brand of Golf Tourism Solutions, formerly Myrtle Beach Golf Holiday.