Slime Kitchen Opens at Broadway at the Beach in Myrtle Beach — A Chef’s Unexpected New Venture

Published March 31, 2026 · Thomas Beach Vacations

From Fine Dining to Slime Making — A Chef Changes Course

Michael Donovan had his eye on a kitchen. The award-winning chef had been scouting locations across the Myrtle Beach area for months, envisioning a restaurant of his own — the kind of place where he could finally call every shot, from the menu down to the music. Then he stumbled across a listing for a kitchen franchise, and the trajectory of his career took a hard, gloriously unexpected turn.

It was not the kind of kitchen he had ever worked in before. No walk-in coolers. No line cooks. No sizzling flattops or prep lists. This kitchen dealt in glitter, not garlic. It was Slime Kitchen — a California-based franchise where families create custom slime from scratch using KitchenAid mixers, colorful bases, and dozens of scents and textures.

Donovan had never heard of it. But his 10-year-old daughter had. She had seen Slime Kitchen all over TikTok and Instagram, and she made the case with the kind of conviction only a kid who really, truly wants something can deliver. After consulting with his wife, Maria, the couple decided to bring the franchise to Myrtle Beach — and not just anywhere in Myrtle Beach. They chose Broadway at the Beach, the sprawling 350-acre entertainment complex that draws upwards of 14 million visitors a year.

This is the first Slime Kitchen location in South Carolina, and it sits near Ripley’s Aquarium of Myrtle Beach, one of the Grand Strand’s most visited family attractions. It is also a business that has become a true family affair — the Donovans’ daughter and 12-year-old son are fully invested in the operation.

What Is Slime Kitchen?

Slime Kitchen is a hands-on, interactive experience where guests create their own custom slime from scratch. Founded in the San Francisco Bay Area, the franchise has been spreading across the country with locations in California, Oregon, Kentucky, and Lake Tahoe. The Myrtle Beach location at Broadway at the Beach marks the brand’s first expansion into South Carolina.

The concept is simple but irresistible, especially for anyone who has ever watched a slime-making video and felt the pull to try it themselves. Guests walk in, choose from a variety of slime bases, then layer on scents, colors, glitter, and textures before mixing everything together on a real KitchenAid mixer. The result is a stretchy, perfectly squishy creation that goes home with the guest. All materials are food-safe and non-toxic — something Maria Donovan was particularly proud to point out.

If you have spent any amount of time around kids in the last five years, you already know the appeal. Slime content dominates social media platforms, and the tactile, sensory nature of slime-making has turned it into one of the most popular hands-on activities for children and families. Slime Kitchen takes that internet fascination and gives it a physical space — a place where you can actually get your hands into it.

The 10-Step Slime-Making Experience

Slime Kitchen structures each session around a guided 10-step process that walks guests through the creation of their own custom slime. It is part craft project, part science experiment, and part sensory adventure — and the whole thing unfolds at stations designed to make every step feel like a choice, not a chore.

Guests start by selecting their slime base from six different varieties. From there, they move through stations where they pick scents — everything from cotton candy to tropical fruit — and add color using dyes and pigments. The texture station is where things get creative: options include glitter in multiple sizes, foam beads, clay mix-ins, and specialty toppings that give each slime a completely unique look and feel.

Once everything is selected, guests use a KitchenAid mixer to combine the ingredients — a step that gives the whole process the feel of an actual kitchen. The finished slime is stretched, tested, and packed up to take home. Kids earn a diploma in slime culinary arts at the end, a small touch that adds to the experience. The entire session promotes sensory learning and creative expression, making it more than just a novelty activity.

Birthday Parties and Group Events

Beyond the walk-in slime-making sessions, Slime Kitchen offers birthday party packages that have already made the franchise a hit with families across its existing locations. The parties are hosted by dedicated staff members — referred to as Head Chefs — and include games, prizes, diplomas, and a special birthday slime cupcake for the guest of honor.

Two party tiers are available. The standard package includes one slime creation per guest, while the premium option allows each child to make two slimes from any of the six varieties. Parties typically run between one and two hours depending on the package selected. Group workshops are also available for school field trips, summer camps, and team-building events, making the Myrtle Beach location a versatile addition to the Grand Strand’s family entertainment scene.

Why Broadway at the Beach

The Donovans chose Broadway at the Beach because it was already a place their own family loved to visit. Located at 1325 Celebrity Circle in the heart of Myrtle Beach, the complex is South Carolina’s largest entertainment destination — more than 350 acres of shops, restaurants, attractions, and live entertainment venues surrounding the 23-acre Lake Broadway.

Slime Kitchen fits naturally into the mix of specialty shops and interactive attractions that define Broadway at the Beach. Families who visit Ripley’s Aquarium, WonderWorks, or the Hollywood Wax Museum now have another reason to extend their day at the complex. The location also benefits from Broadway’s free parking and its position as a stop on the Myrtle Beach Connector bus route.

For visitors staying in North Myrtle Beach who are looking for a rainy-day activity or an afternoon break from the beach, Slime Kitchen adds yet another option to the long list of reasons to make the drive south to Broadway. It pairs especially well with a visit to the aquarium or lunch at one of Broadway’s more than 20 restaurants.

Grand Opening — April 10, 2026

While Slime Kitchen has already opened its doors to guests, the official grand opening celebration is scheduled for April 10, 2026. The event will feature a ribbon-cutting ceremony and is open to the public. The timing places the launch right at the front end of the spring tourism season along the Grand Strand — a smart play for a business that thrives on foot traffic and families in vacation mode.

Walk-ins are welcome at the Myrtle Beach location, and reservations are not required. However, weekends and holidays tend to see higher demand, so booking ahead through the Slime Kitchen website is recommended if you want to guarantee your spot.

More Family Activities Near Broadway at the Beach

One of the best things about a trip to Broadway at the Beach is that a single activity can easily turn into a full day. Slime Kitchen sits within walking distance of some of the most popular family attractions on the Grand Strand.

Ripley’s Aquarium of Myrtle Beach remains the anchor attraction, with its 85,000 square feet of marine exhibits, the famous 330-foot Dangerous Reef moving walkway, a penguin playhouse, and interactive touch tanks. WonderWorks offers an upside-down adventure with over 100 hands-on science exhibits. The Pavilion Nostalgia Park brings classic amusement park rides to the complex, and the Hollywood Wax Museum lets families pose alongside lifelike celebrity figures. For older kids, Backstage Escape Games provides immersive puzzle-solving challenges.

Broadway at the Beach is also welcoming several new businesses in 2026, including Ole Smoky Distillery and Yee-Haw Brewing Company, which will bring a distillery, brewery, beer garden, and tasting rooms to the complex. It is shaping up to be one of the most exciting years the entertainment district has seen in some time. For families visiting from Cherry Grove Beach, Ocean Drive, or Crescent Beach, a day trip to Broadway at the Beach is always worth the short drive.

Getting There from North Myrtle Beach

Broadway at the Beach is located at 1325 Celebrity Circle in Myrtle Beach, roughly 15 to 20 miles south of North Myrtle Beach depending on which beach section you are staying in. From Windy Hill, the drive is typically around 20 to 25 minutes. From Cherry Grove, plan on closer to 30 to 35 minutes depending on traffic.

The fastest route is typically Highway 31 (Carolina Bays Parkway) south to Robert Grissom Parkway, which leads directly into the Broadway at the Beach complex. Highway 17 is the more scenic coastal route and offers plenty of stops along the way if you want to break up the trip with shopping or lunch. Parking at Broadway at the Beach is free.

Plan Your Grand Strand Vacation

Slime Kitchen is just one more reason the Myrtle Beach area continues to add new experiences for families every season. Whether you are visiting for a long weekend or spending an entire week on the Grand Strand, staying in North Myrtle Beach puts you within easy reach of Broadway at the Beach and every major attraction in the area — while giving you a quieter, more relaxed beach experience when you head home at the end of the day.

Thomas Beach Vacations offers a wide selection of oceanfront homes and oceanfront condos across all four sections of North Myrtle Beach — Cherry Grove, Ocean Drive, Crescent Beach, and Windy Hill. Book your stay and start planning your family’s next Grand Strand adventure. Call us at (866) 249-2100 or visit northmyrtlebeachvacations.com to browse available properties.

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