Military Discounts in North Myrtle Beach: Where Service Members and Veterans Save

Along the Grand Strand, you learn to spot them. A faded unit cap on a man walking the tide line at sunrise in Cherry Grove. A Marine Corps sticker on the back of a minivan in a Main Street parking lot. A grandmother at Barefoot Landing pulling a laminated ID card from her wallet while the grandkids press their noses to the glass at the fudge counter. The Myrtle Beach area has deep military roots, from the old Myrtle Beach Air Force Base that became The Market Common to the steady stream of families who drive down from Fort Bragg, Camp Lejeune and Fort Jackson every summer, and North Myrtle Beach has always made room for them.

That welcome shows up in small, practical ways. Many of the attractions, shops and restaurants that North Myrtle Beach visitors already love offer a standing military discount, and a few go further around Veterans Day. None of it is advertised on billboards. You usually have to ask, and you almost always have to show ID, but the savings add up quickly over a week at the beach.

We checked the offers below against the businesses’ own listings, the North Myrtle Beach Chamber of Commerce’s October 2026 roundup and local news coverage. Where sources disagree or an offer could not be confirmed for 2026, we say so. Discounts change, so treat this as a starting point and confirm at the counter.

Military Discounts at a Glance

Offers are based on business listings and the North Myrtle Beach Chamber of Commerce’s list published October 17, 2026. Valid military, retiree or veteran ID is generally required, and most offers can’t be combined with other discounts.

Attractions and Live Shows

Alligator Adventure

Next door to Barefoot Landing at 4604 Highway 17 South, Alligator Adventure is where kids lean over the boardwalk rails above the marsh to watch keepers feed the gators, with crocodiles, snakes and lizards in the exhibits along the way. Military families get 10% off admission for up to six people, according to both Barefoot Landing’s listing and the Chamber. That covers most families in one transaction, which makes it one of the easier discounts in town to use.

Greg Rowles Legacy Theatre

On Main Street in the heart of Ocean Drive, the Greg Rowles Legacy Theatre has become North Myrtle Beach’s home for tribute concerts, comedy and holiday shows. The theater has offered 15% off all shows and events to active duty, reserve, retired and veteran service members, with valid ID. There is one catch worth knowing before you plan your evening: the discounted tickets have to be bought in person at the box office window, not online or by phone. The listing we found ran through 2025, so ask whether the same rate applies to your 2026 show.

Pirates Voyage Dinner & Show

Pirates Voyage, on North Kings Highway in Myrtle Beach, confirms on its own site that it offers a military rate as a thank-you for service. That rate can’t be booked online; you have to call the box office at (843) 497-9700. The Chamber lists the savings as $10 off adult tickets and $3 off child tickets. For a family of four, that’s enough to cover a round of drinks with the four-course feast.

Ripley’s Aquarium and WonderWorks

Two of the biggest rainy-day standbys sit at Broadway at the Beach, about 25 minutes south of North Myrtle Beach. The Chamber lists 30% off Ripley’s Aquarium of Myrtle Beach admission for up to four family members and $3 off WonderWorks admission for active and retired military. Neither attraction publishes its military terms on its main page, so ask at the ticket window before you buy online. Our pillar guide to things to do in Myrtle Beach covers both, along with everything else at Broadway at the Beach.

Shopping and Dining at Barefoot Landing

Barefoot Landing is where military discounts are most concentrated in North Myrtle Beach. Stroll the boardwalk along the lake on a warm evening, and you’ll pass a long line of shops that, according to the Chamber’s 2026 list, take 10% off for service members and veterans: Blue Moon Trading Co., Tiki Jim’s, Purpleologist, Illusions, Pepper Palace, The Spice & Tea Exchange, The Olive Shoppe (wine excluded), Quiet Storm and Crabby Jack’s General Store. Ron Jon Surf Shop and Nine Line Apparel, the veteran-founded clothing brand, list 15% off, and Nine Line says its discount runs year-round with valid military ID.

The waterfront restaurants follow the same pattern. LuLu’s North Myrtle Beach, Blueberry’s Grill, Flying Fish Public Market and Café de Paris each list 10% off, and River City Cafe also offers a military discount. Dessert counts too: Colette’s Popcorn and Wee R. Sweetz list 10% off, and River Street Sweets, where the pralines come off the marble slab still warm, lists 15%. The Chamber also lists LandShark Bar & Grill with a complimentary dine-in meal, but the conditions aren’t spelled out, so ask your server before you order.

More Places to Eat, Sip and Shop

Mission BBQ is built around a salute to the armed forces, with military memorabilia on the walls and the national anthem played over the dining room every day at noon, when the line stops and everyone stands. The chain has a history of free-sandwich days for veterans on Veterans Day and during Armed Forces Week in May, so watch for its announcement each year. On Veterans Day, Captain George’s Seafood Restaurant has offered a buffet discount for active duty and veteran military, according to the Chamber.

Duplin Winery, the North Carolina winery with a tasting room on Highway 17 in North Myrtle Beach, lists 10% off locally made wine, merchandise and tastings. Nothing Bundt Cakes lists 15% off and PGA Tour Superstore lists 10%, according to the Chamber, which is handy for golfers who want new gear before a round on the Grand Strand’s 80-plus courses.

Veterans Day 2026 on the Grand Strand

Veterans Day falls on Wednesday, November 11, 2026. In North Myrtle Beach, American Legion Post 186 holds its annual Veterans Day program at the Veterans Memorial at the North Myrtle Beach Park & Sports Complex, 150 Citizens Circle, which in 2025 began at 11 a.m. with speakers and an honor guard, according to MyHorryNews and the North Myrtle Beach Times. In Little River, Memorial Gardens and Little River Elks Lodge #2840 have hosted a Veterans Day service for 75 years at 65 East Highway 90. The City of Myrtle Beach has scheduled its 2026 ceremony for 11 a.m. on November 11, with the location still to be announced, and its Pearl Harbor Remembrance ceremony for December 7 at Warbird Park.

National restaurant chains with Grand Strand locations, including Applebee’s, Golden Corral, Cracker Barrel and Logan’s Roadhouse, offered free or discounted meals to veterans last Veterans Day. Those offers are announced year to year, usually in the first week of November, so check each chain’s site before you go. One correction to watch for: some 2026 lists still show Sky Zone’s free jump day for military families as “Tuesday, November 11,” which was the 2025 date. Call Sky Zone to confirm this year’s day.

Places to Pay Respects

The Veterans Memorial at the North Myrtle Beach Park & Sports Complex is free to visit and quiet on most mornings, with walking trails and a lake beside it. Down in Myrtle Beach, Warbird Park at The Market Common displays aircraft that once flew from the former Myrtle Beach Air Force Base, along with the city’s World War II memorial. In December, the Great Christmas Light Show at the North Myrtle Beach Park & Sports Complex includes a section honoring the military, and our guide to holiday events in the North Myrtle Beach area has this year’s dates.

How to Make Sure the Discount Sticks

A few habits will save you an awkward moment at the register. Bring your ID, whether that’s a Common Access Card, a retiree or dependent ID, a VA health card, or a driver’s license with the veteran designation, which South Carolina and many other states offer. Ask before you order or check out, because most discounts can’t be added afterward. Expect most offers to apply only in person, which is why the theater and dinner-show rates can’t be booked online. And remember that a military discount usually can’t be stacked with a coupon or a happy-hour price, so ask the cashier which one saves you more.

Where to Stay

For a military family trip, where you stay shapes how easily you can use these discounts. Windy Hill and Crescent Beach are minutes from Barefoot Landing and Alligator Adventure, so you can walk the boardwalk after dinner without fighting traffic. Ocean Drive puts the Greg Rowles Legacy Theatre and the shag clubs of Main Street within walking distance. Cherry Grove, at the north end, is the quietest stretch of sand, with the pier and the marsh close by and Little River’s Veterans Day service just up the road.

Larger families and multigenerational groups usually spread out best in our oceanfront homes, while couples and smaller families often prefer our oceanfront condos, with balconies over the water. If you’re planning around Veterans Day, our guide to fall deals in North Myrtle Beach covers what the off-season looks like on the beach.

Frequently Asked Questions

Whether you served, still serve or are bringing home someone who did, North Myrtle Beach is an easy place to slow down for a week. The ocean is the same whatever your rank, and the people here have a way of saying thanks without making a fuss about it.

Sources: North Myrtle Beach Chamber of Commerce (Oct. 17, 2026); Barefoot Landing; Pirates Voyage; Visit Myrtle Beach; City of Myrtle Beach; MyHorryNews (Nov. 10, 2025); North Myrtle Beach Times (Nov. 2025); MyrtleBeach.com (Nov. 2025). Discounts are set by each business and may change without notice; confirm before purchase.