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From Smokestacks to Sand: Conway’s 800-Acre Waterfront Transformation Is the Biggest Story on the Grand Strand

For fifty years, you knew you were getting close to Conway when the smokestacks appeared. Two 300-foot concrete towers rising out of the lowcountry green like monuments to a different era, visible from Highway 501 for miles, as much a landmark of the drive to the beach as the South of the Border signs or the first salt-air breath at the Intracoastal. The Grainger Generating Station burned coal to light the Grand Strand from the 1960s until 2012, and when its stacks finally came down in 2016, the skyline along the Waccamaw River went quiet for the first time in half a century.

Aerial rendering of the planned Conway waterfront development showing an inland marina, boardwalk trails, mixed-use village and restored wetlands on the former Grainger Generating Station site near Highway 501 in Conway, South Carolina

What nobody driving past that empty site could have guessed is what Conway has been quietly planning to put in its place. An inland beach. A 100-slip marina. A 3.5-mile extension of the Conway Riverwalk threading through wetlands and connecting the entire downtown waterfront into one continuous corridor. An amphitheater. A mixed-use village of shops, restaurants, a hotel and waterfront residences. Eight hundred acres of former industrial land — given to the city by Santee Cooper, cleared of more than a million tons of coal ash, certified safe by state regulators, and now officially in the hands of the people of Conway — becoming what City Administrator Adam Emrick has compared to a state park in the middle of downtown.

That is not a someday-maybe idea on a planning board. The land transfer is complete. The annexation vote passed. The $80 million financing plan is approved. Engineering is underway. A canal on the property has already reopened for public boating and fishing — the first concrete step in a transformation that Conway’s mayor has called a once-in-a-generation opportunity and that Emrick, who has shepherded the project for years, puts in even starker terms: once every several generations does a city get a chance like this.

For anyone who vacations on the Grand Strand — and especially for the families who come back year after year to the quieter sands of North Myrtle Beach — this is worth watching. Conway is already one of the best day trips on the coast, and it is about to become something no other small town in the Carolinas can match.

The Ghost of the Grainger Plant

The backstory matters because it explains why 800 acres of prime waterfront land existed in the first place, hidden in plain sight along one of the busiest highways in Horry County. The Grainger Generating Station was a Santee Cooper coal-fired power plant that sat at the intersection of U.S. 501 and the Waccamaw River, less than a mile from downtown Conway. Lake Busbee, a 330-acre man-made cooling pond, sprawled across the other side of the highway, and together the plant and its support infrastructure occupied roughly 808 acres of land that the public was not allowed to use.

The plant ran for decades, powering the Grand Strand through its transformation from a quiet beach town into one of the most visited resort coasts on the East Coast. It closed in 2012. The twin smokestacks came down in 2016, and with them went the last visible evidence that the site had ever been industrial at all. What remained was the land itself — hundreds of acres of waterfront straddling the highway, flanked by the river and the wetlands, in the middle of a county that was growing faster than almost anywhere in the Southeast. Conway’s leaders saw the opportunity immediately. It just took a decade to get the land.

The path ran through a coal ash cleanup (more on that below), a Santee Cooper board vote in December 2023, a Joint Bond Review Committee approval in March 2024, and a formal property transfer completed in April 2025. On July 23, 2025, Conway held a public ceremony to mark the acquisition, and city officials, Santee Cooper leaders and community members stood on the land together for the first time as owners. The smokestacks were gone. The coal ash was gone. And the vision — the one Emrick had been describing in council meetings and planning retreats for years — was finally, officially, possible.

What Is Coming: Inland Beach, Marina, Riverwalk and Amphitheater

The plan for the former Grainger site is ambitious in scope but disciplined in its conservation commitment. Of the roughly 808 acres, approximately 533 acres — essentially all of Lake Busbee — have been rezoned to the city’s Conservation Preservation district and will be left in their restored natural state as wetlands and wildlife habitat. The Waccamaw National Wildlife Refuge is expected to help tend the lake. Only 12 to 15 acres are designated for private commercial development. Everything else becomes public space — trails, water, sand and sky.

The centerpiece is the inland beach, planned for the site of the former Coal Ash Pond No. 1 — the pond closest to the Horry County Government Annex, which has been fully cleared, remediated and certified safe for public use by the South Carolina Department of Health and Environmental Control. The beach will be a freshwater recreation area designed for swimming, kayaking and paddleboarding in a controlled environment without motorized boat traffic — a distinction that will appeal to families with young children who want the water without the worry.

Adjacent to the beach, the city plans a new inland marina with approximately 100 boat slips, which would connect to the Waccamaw River and relieve the persistent waitlist problem at Conway’s existing downtown marina. An amphitheater for concerts, festivals and community events is planned near the intersection of Elm Street and Marina Drive, at the site of old tennis courts. And threading through it all: a 3.5-mile extension of the Conway Riverwalk, weaving through wetlands and restored landscapes to link the new recreation zone to the existing downtown Riverwalk along the Waccamaw. When complete, the combined walkway system will create one of the longest continuous waterfront trails in the South Carolina lowcountry.

The Mixed-Use Village

The 12 to 15 acres set aside for private development would be brought to life through public-private partnerships once the infrastructure is in place. Draft plans show a mixed-use village with shops, restaurants, a hotel and waterfront condominiums — the kind of walkable, water-facing development that has worked at Market Common in Myrtle Beach, another former military/industrial site successfully converted to community use. Mayor Barbara Blain-Bellamy has said the area could see restaurants, shops, boat docks and possibly a downtown hotel or two, all tied into the broader recreational footprint. The scale is modest by design: this is not a high-rise district. It is a village that sits inside a park.

The Cleanup That Made It Possible

No story about this property is complete without the part that people rightly ask about first: the coal ash. The Grainger plant left behind two ash ponds containing residual coal combustion waste — material that, according to the U.S. Environmental Protection Agency, can contain contaminants including mercury, cadmium and arsenic. In 2013, the Southern Environmental Law Center sued Santee Cooper over pollution at the site, and the two sides reached a settlement that set the cleanup in motion.

Over the following years, Santee Cooper removed more than a million tons of coal ash from the two ponds, dug an additional foot of soil from beneath the pits, and restored the land above to wetlands. Santee Cooper CEO Jimmy Staton addressed the safety question directly at the July 2025 celebration, stating that the utility went through extensive remediation and that people should not be concerned about any lingering effects. DHEC has certified the former Ash Pond No. 1 as safe for the recreational purposes the city intends to use it for. Santee Cooper will continue to monitor groundwater at the site going forward. Lake Busbee itself still carries environmental restrictive covenants from the closure process and will be left in its restored natural state rather than opened for swimming or fishing — a decision that honors both the ecological reality and the conservation commitment at the heart of the project.

The canal that once served the plant’s industrial operations has already been restored and opened to the public for boating and fishing, a milestone that Mayor Blain-Bellamy confirmed in July 2025 and called the first step in the city’s vision for the property. As the mayor put it: what once held coal ash now holds opportunity, and what once served machines will now serve people.

How Conway Is Paying for It: The $80 Million Plan

The financial architecture behind this project is as deliberate as the land plan. Conway carries no municipal debt — a remarkable fact for a city of its size — and the initial phases of the project will be funded through hospitality fee revenue already collected by the city. For the larger build-out, the city created a Tax Increment Financing (TIF) district covering the downtown and Lake Busbee area, a financing tool that allows the city to fund infrastructure improvements using the property tax revenue generated by the new development itself. Conway City Council approved the TIF ordinance in December 2025.

City officials project that the TIF district could generate as much as $170.5 million in revenue over the coming decades — far more than the $80 million price tag of the public infrastructure plan — making the project self-sustaining over time. It is the same financing model that helped transform the former Myrtle Beach Air Force Base into Market Common, and Conway’s leaders have cited that precedent as proof of concept. The private-side development (hotels, restaurants, residences) would come later through public-private partnerships and would not rely on city funds.

Conway Waterfront Project at a Glance Details
Total acreage ~808 acres (former Grainger Generating Station site + Lake Busbee)
Conservation land ~533 acres (Lake Busbee) rezoned to Conservation Preservation
Private development 12–15 acres for mixed-use village (hotel, shops, restaurants, residences)
Inland beach Freshwater swim/kayak/paddleboard area on former Ash Pond No. 1 (DHEC-certified safe)
Marina ~100 boat slips, connected to the Waccamaw River
Riverwalk extension 3.5 miles of new boardwalk through wetlands, connecting to existing downtown Riverwalk
Amphitheater Planned near Elm St. & Marina Dr. for concerts, festivals and community events
Land transfer Gift from Santee Cooper; completed April 2025; annexed July 2025
Public investment $80 million (TIF district + hospitality fees; city carries no debt)
Projected timeline 18–24 months engineering, 2–3 years construction; phased opening
Already open Restored canal — public boating and fishing permitted as of July 2025

Timeline: When Will It Be Built?

This is the question everyone asks, and the honest answer is: it is a multi-year, multi-phase project, and the city has been transparent about the timeline. City Administrator Adam Emrick has said publicly that engineering work alone will take 18 to 24 months — a period of site planning, permitting and design that began after the July 2025 land transfer. Following that, he has estimated two to three years of construction to bring the major elements online. The WMBF report from the July 2025 celebration cited a five- to six-year total window before residents and visitors see the full transformation take shape.

Importantly, Emrick has said the work will be phased so that people start seeing visible progress before the entire project is complete. The canal is already open. Trail connections, the Riverwalk extension and the inland beach are likely among the earlier phases; the mixed-use village and hotel components, which depend on private-sector partnerships, will follow once the public infrastructure is in place. WBTW reported in July 2025 that officials cited a three-year construction timeline for the inland beach and kayaking areas specifically.

What visitors to the Grand Strand should expect in the near term: the property is not yet a recreation destination in 2026, but you can already boat and fish the restored canal, and the Lake Busbee trail remains accessible to walkers and birders. The real construction activity — earthmoving, boardwalk pilings, beach grading — will become visible over the next two to three years, and if the phased timeline holds, the first major public amenities could open as early as 2028 or 2029. For a project of this scale, that is remarkably fast.

Conway’s Riverwalk Is Already Worth the Drive

Even before a single shovel hits the Grainger site, Conway is a town that rewards the visitor who makes the twenty-minute drive inland from the beach. The existing Conway Riverwalk runs along the Waccamaw River through downtown, a boardwalk of cypress planks over dark water, lined with live oaks and Spanish moss, connecting shops and restaurants to the marina and the old railroad trestle. On a weekday morning it belongs to joggers and dog walkers; on a Saturday evening it belongs to families finishing dinner at Rivertown Bistro or walking to the Theatre of the Republic for a show. The city recently completed a Riverwalk expansion connecting the riverfront to Main Street, adding floating docks, irregular-shaped viewing decks and gated access near Kingston Presbyterian Church — a roughly $2.3 million project that bridged the gap between downtown and the water.

Downtown Conway itself is a Main Street town in the best sense of the phrase: locally owned shops, a weekly farmers market, the Horry County Museum, the Conway Glass & Art Gallery, bakeries and bookshops and the kind of storefront restaurants where the owner knows your name by the second visit. The Theatre of the Republic, a community theater that has been producing plays in the old fire station on Main Street since 1968, is a genuine local institution. The Waccamaw River — blackwater, cypress-lined, rich with wildlife — is a kayaking destination in its own right, and guided paddling tours launch from the marina regularly during the warmer months.

This is the foundation onto which the Lake Busbee project is being built. The Riverwalk extension will not start from scratch; it will connect to a waterfront system that already works and already draws visitors. Adding 3.5 miles of new trail, an inland beach, a 100-slip marina and an amphitheater does not change what Conway is — it amplifies it. The town that has always been the quiet, oak-shaded heart of the Grand Strand is about to have the physical space to match that identity at a scale nobody expected.

Making the Day Trip from North Myrtle Beach

Conway is roughly 20 miles from North Myrtle Beach, a straight shot west on Highway 9 or south on Highway 17 to Highway 501. From Cherry Grove Beach or Ocean Drive, plan on 30 to 40 minutes. From Crescent Beach or Windy Hill, closer to 25 to 35 minutes. It is one of the easiest and most underrated day trips from the beach, especially on a rainy morning or a hot afternoon when a change of scenery sounds better than another hour under an umbrella.

Right now, the Riverwalk, the downtown shops, the museums and the kayaking are reason enough to go. In a few years, when the inland beach opens and the extended boardwalk threads through the wetlands and the amphitheater starts hosting summer concerts, Conway will be a full-day destination — the kind of place where families staying in an oceanfront home or oceanfront condo in North Myrtle Beach build an entire day around the river, the trails, the shops and the food, then drive back to the ocean for sunset.

Mayor Blain-Bellamy has said that Conway wants to re-establish itself not just as a destination but as the gateway to the Grand Strand — the place visitors pass through on 501 and stop because they cannot help themselves. With 800 acres of waterfront, an inland beach, a new marina and a Riverwalk that could soon rival any in the state, that gateway is about to have a very different front door.

Frequently Asked Questions

What is the Conway inland beach project?
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The City of Conway is building an inland freshwater beach on the site of a former coal ash pond at the old Grainger Generating Station, located off Highway 501 near downtown Conway. The beach will be designed for swimming, kayaking and paddleboarding in a controlled environment without motorized boat traffic. The former ash pond has been fully cleared and certified safe for public use by DHEC. The beach is part of a larger 808-acre waterfront transformation that also includes a 100-slip marina, a 3.5-mile Riverwalk extension, an amphitheater and a small mixed-use village.
Is the former coal ash site safe?
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According to both city officials and Santee Cooper, yes. Santee Cooper removed more than a million tons of coal ash from two ponds and dug an additional foot of soil beneath the pits. The South Carolina Department of Health and Environmental Control (DHEC) has certified the former Ash Pond No. 1 as safe for the recreational uses the city is planning. Santee Cooper CEO Jimmy Staton stated publicly that people should not be concerned about lingering effects. Santee Cooper will continue to monitor groundwater at the site. Lake Busbee, the 330-acre former cooling pond, still carries restrictive covenants and will be left in its restored natural state rather than opened for swimming.
When will the Conway beach and marina open?
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As of mid-2026, the project is in its engineering phase, which City Administrator Adam Emrick has said will take 18 to 24 months, followed by an estimated two to three years of construction. The project will be built in phases, with some elements opening before the full build-out is complete. WBTW reported a three-year construction timeline for the inland beach and kayaking areas. Based on these estimates, the earliest public openings could come around 2028 or 2029. One canal on the property has already been restored and reopened for public boating and fishing as of July 2025.
How far is Conway from North Myrtle Beach?
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Conway is roughly 20 miles west of North Myrtle Beach, about 25 to 40 minutes by car depending on which beach section you are starting from. From Windy Hill or Crescent Beach the drive is shorter; from Cherry Grove or Ocean Drive, plan a few extra minutes. The most direct route is Highway 9 west or Highway 17 south to Highway 501. Conway’s downtown, Riverwalk and the Lake Busbee property are all located near the Highway 501 corridor.
What is the Conway Riverwalk?
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The Conway Riverwalk is a boardwalk and trail system running along the Waccamaw River through downtown Conway, the county seat of Horry County. The Riverwalk connects shops, restaurants, the Conway Marina and the downtown district, and is popular with joggers, walkers and nature watchers. The city recently completed an expansion connecting the Riverwalk to Main Street with new floating docks and viewing decks. The planned 3.5-mile extension to the Lake Busbee property will significantly expand the system once construction is complete.

The Grand Strand Keeps Getting Better

Conway’s waterfront transformation is one more reason the Grand Strand rewards the visitors who come back year after year — there is always something new to discover. Base your next trip in North Myrtle Beach, where the sand is wide, the crowd is easy, and a day trip to Conway is just a short drive inland. Browse oceanfront homes and condos at northmyrtlebeachvacations.com or call our local reservations team at (843) 273-3001.


Sources: WBTW News13, “Conway celebrates historic transfer of Lake Busbee property into city limits,” Adam Benson (July 24, 2025); WMBF News, “‘Once-in-a-generation opportunity’: Santee Cooper transfers 800 acres to city of Conway for redevelopment” (July 23, 2025); WPDE ABC15, “Conway’s plan to transform old coal plant into vibrant waterfront” (July 24, 2025); MyHorryNews, “Conway leaders look to rezone former ash pond, Lake Busbee site,” S.T. Cardinal (July 22, 2025); The Post and Courier Myrtle Beach, “Power plant to marina? Santee Cooper looks to transfer 800-plus acres to Conway,” Charles D. Perry (December 5, 2023); WBTW News13, “Conway, Horry County school officials meet over city’s planned $80M downtown redevelopment vision” (November 18, 2025); WBTW News13, “Conway leaders advance financing plan for $80M downtown revitalization project” (December 2, 2025); Santee Cooper press release, “Santee Cooper Approves Transactions That Offer Significant Community Benefits” (December 4, 2023); City of Conway official site, Riverwalk Expansion announcement. Project details, timelines and plans verified as of July 2026 and are subject to change as engineering and permitting progress.

Sunday Fundays in Downtown Conway: Your Complete Guide to the Grand Strand’s Best New Summer Tradition

There is a particular pull that old Southern towns have on a warm Sunday afternoon — something in the way the light falls through the oaks, the way the river moves slow and dark past the back of the restaurants, the way a crowd of strangers can settle into the same green space and feel, within about twenty minutes, like neighbors. Downtown Conway has always had that quality. What it lacked, until this summer, was a reason for the beach crowd to come find it on a Sunday.

Gathering on the Green: Sunday Fundays changes that. Starting June 14, 2026, and running on five Sundays through late August, the Town Green at 200 Laurel Street in the heart of historic Conway becomes the staging ground for one of the most appealing new events on the Grand Strand — nine food trucks surrounding the square, live music drifting across the green, games and balloon animals for the kids, and the easy, unhurried energy that a Sunday afternoon deserves. The drive from Ocean Drive in North Myrtle Beach to downtown Conway takes about half an hour. The excuses not to go are getting harder to find.

This guide covers everything: the full event schedule, the food trucks, the best things to pair with a Sunday Fundays visit, how to build a day around it from North Myrtle Beach, and why Conway has been quietly becoming one of the most interesting inland destinations on the South Carolina coast.

What Is Gathering on the Green: Sunday Fundays?

The event was born out of a food truck and a conviction that Conway was ready for something more. Tommy and Megan Festa, the husband-and-wife team behind The Clever Cleaver, launched their truck in 2017 and relocated it to Conway in the summer of 2025 after watching the local food scene grow into something worth betting on. The Clever Cleaver is not a standard parking-lot operation — it built its following on creative, technique-driven comfort food that takes familiar formats and pushes them somewhere unexpected.

Tommy Festa had watched other communities rally around outdoor events and understood what that kind of recurring gathering does for a downtown — it builds foot traffic, it supports small businesses, it gives families a destination for the kind of afternoon that doesn’t require spending a fortune. So he brought the idea to Conway City Council, which approved it on June 1, 2026, and the first Sunday Funday was already on the calendar two weeks later.

The event is co-presented by The Clever Cleaver and Lemons and Dough, a Conway-based truck with a devoted following for its baked goods and sweet creations. Together they anchor a rotating cast of nine trucks that will set up around the Town Green across the five-Sunday run. Music, lawn games, and balloon animals round out the programming. Hours are 3 to 8 p.m. — a window designed to leave mornings free for the beach and evenings open for whatever comes next. Both the City Council and the organizers have been clear that they see this summer as the first chapter of something with a longer story ahead.

Full 2026 Schedule

Gathering on the Green: Sunday Fundays runs on five Sundays between June and August 2026, all at the Town Green, 200 Laurel Street, Conway, SC 29526, from 3 to 8 p.m. The schedule is evenly spaced to give visitors multiple chances throughout the summer without clustering events so tightly that they compete with each other.

Date Day Hours Location
June 14, 2026 Sunday 3:00 – 8:00 PM Town Green, 200 Laurel St.
July 12, 2026 Sunday 3:00 – 8:00 PM Town Green, 200 Laurel St.
July 26, 2026 Sunday 3:00 – 8:00 PM Town Green, 200 Laurel St.
August 9, 2026 Sunday 3:00 – 8:00 PM Town Green, 200 Laurel St.
August 23, 2026 Sunday 3:00 – 8:00 PM Town Green, 200 Laurel St.

The June and July dates cover peak beach season — the time when most families staying in Crescent Beach or Cherry Grove are looking for a change of pace by midweek but may be flexible on which Sunday they head inland. The August dates catch the late-summer crowd who come for the quieter stretch before school starts — and who often have more flexibility for spontaneous afternoons.

The Food Trucks: Who Is Serving and What to Expect

Nine trucks are participating across the five-Sunday run, though the full roster will not appear at every event. The lineup rotates by date, which is part of what keeps the series fresh — you can attend two different Sundays and encounter a meaningfully different mix of vendors. The Clever Cleaver and Lemons and Dough are the co-anchors and will be at every event.

The Anchor Trucks

The Clever Cleaver has earned its reputation as a truck that does not play it safe. Launched in 2017 and reimagined after the Festas relocated to Conway, it brings a culinary sensibility that is more restaurant than roadside — original combinations, careful execution, and the kind of food that people come back to specifically rather than just because it is there. Lemons and Dough is its natural counterpart: where The Clever Cleaver leans savory and creative, Lemons and Dough handles the sweet end of things, with a baked goods operation that has developed a local following well beyond the truck circuit.

The Rotating Lineup

The remaining seven trucks represent a deliberate range of styles and flavors. Nito’s Empanadas brings handcrafted empanadas to the square — a truck that has built a loyal following across Horry County for its Latin-influenced street food done with care. Dirty South Soda Co. covers the beverage side with specialty craft sodas, an increasingly popular niche in the mobile food space. Loaded Lobster brings seafood to the event — a natural fit for a coastal community where good shellfish is taken seriously. Paulie’s NY Italian Sausage offers the kind of no-nonsense street food that a hot summer afternoon practically demands. Hawg Dawgs covers the smoked and grilled territory. Stellas and Blackcat Kitchen round out the roster with their own distinct identities, rounding out a lineup that covers savory, sweet, smoked, seafood, and specialty drinks in a single afternoon.

The first event on June 14 featured the first seven trucks on the list. Blackcat Kitchen and Stellas are slated to join in on later dates. For the most current per-event lineup, follow The Clever Cleaver’s Facebook page, which the organizers use as the primary communication channel for schedule updates.

Why Downtown Conway Is Worth the Drive

Conway is not a discovery — it has been here since 1732, which makes it one of the oldest towns in South Carolina. It started life as Kingston, a colonial settlement on a bluff above the Waccamaw River, and it grew into the county seat of Horry County through tobacco, timber, and the kind of stubborn persistence that small Southern river towns have always had. The Conway Downtown Historic District is listed on the National Register of Historic Places, recognized for a collection of commercial and civic buildings that trace the town’s arc from the 19th century through the mid-20th — late Victorian brick storefronts, modest vernacular commercial buildings, the kind of architectural inventory that gives a street its weight.

What has changed in recent years is the energy. The downtown dining scene has matured considerably, and the Riverwalk — a 1.3-mile path along the dark, slow water of the Waccamaw — has been expanded four times, most recently in early 2025 when it was finally connected to Main Street, linking the waterfront to the commercial heart of the city and pulling foot traffic through both in a way that benefits everyone. Restaurants, boutiques, galleries, and casual food stops now line the corridor between the Riverwalk and the Town Green, and the city has become a genuine destination rather than simply a county seat that visitors drive through on the way to the beach.

The Town Green at 200 Laurel Street sits squarely in that corridor. It has become Conway’s primary outdoor gathering space — hosting Coastal Carolina football watch events, the Groovin’ on the Green concert series, seasonal markets, and now Sunday Fundays. It is a well-used space that has earned its reputation as the center of downtown life, and Gathering on the Green fits that tradition without overextending it.

What Else to Do in Conway on a Sunday

Sunday Fundays runs from 3 to 8 p.m., which leaves a generous morning and early afternoon window for everything else Conway has to offer. A well-planned Sunday can layer two or three distinct experiences around the event without feeling rushed.

Walk the Riverwalk

The Conway Riverwalk stretches 1.3 miles along the Waccamaw River, completely flat and walkable for all ages, with benches, a gazebo, and a playground woven into the route. The Waccamaw runs dark here — tannin-stained from the cypress forests upstream — and the views across the water have the kind of stillness that beach towns, for all their appeal, rarely offer. The path now runs from Kingston Lake north to 4th Avenue, connecting the riverfront to Main Street at both ends. It is one of the genuinely free, genuinely good things to do on the Grand Strand, and doing it in the morning before the afternoon heat sets in is the right call.

Visit the Horry County Museum

The Horry County Museum in downtown Conway is free to enter and genuinely worth the hour or two it takes to walk through. The building holds two floors of exhibits covering the natural history and cultural heritage of Horry County — Native American presence on the Waccamaw, the colonial settlement era, the tobacco economy that shaped the region through the 19th and early 20th centuries, the military history of the area, and the transition to the tourism economy that defines the Grand Strand today. There is a live aquarium near the entrance that was featured on a television build show, and the kids tend to linger there longer than expected. Donations are appreciated but no admission is charged.

Eat Lunch Downtown Before the Event

Conway’s downtown restaurant scene has grown into one of the more interesting dining environments on the northern Grand Strand. Bonfire — A Smokin’ Taqueria sits on the Waccamaw River and combines Southern barbecue technique with a Tex-Mex sensibility — smoked meats, craft tacos, and riverfront seating that makes a Sunday lunch feel like an event in itself. Rivertown Bistro has long been the upscale anchor of the downtown dining scene and remains one of the most consistently well-regarded restaurants in Horry County. The Trestle Bakery and Cafe is the right call for a morning start — homemade bread, pastries, and breakfast sandwiches that can carry you well into the afternoon. HopnWich handles the casual end of the spectrum: craft burgers, a solid beer list, and a low-key bar atmosphere that works well before an outdoor event. The Crafty Rooster has made a name for itself as a gastropub-style option with creative menu items and an approachable neighborhood feel.

Browse the Historic Main Street

Conway’s Main Street runs through the heart of the historic district and holds a mix of boutique clothing shops, home goods stores, antique dealers, and local gift shops. The street has the density and character that takes decades to develop — buildings that have been retail since the 1890s, sidewalks that narrow and widen at irregular intervals, small courtyards between storefronts planted with greenery and scattered with benches. It is the kind of shopping that cannot be replicated at an outlet mall, and on a Sunday morning before the crowds arrive, it moves at the pace the architecture was designed for.

Planning the Perfect Day Trip from North Myrtle Beach

Conway sits about 15 to 20 miles from North Myrtle Beach — close enough to make a day trip feel easy, far enough that it genuinely feels like a different place. The drive is straightforward: Highway 501 or Highway 90 will get you there, and downtown parking is free for two-hour windows throughout the historic district. Visitors staying along the Windy Hill stretch at the southern end of North Myrtle Beach have a particularly easy shot inland on Highway 501. Those based near Cherry Grove Beach or Ocean Drive can pick up Highway 90 west and be in downtown Conway inside of thirty-five minutes.

The 3 to 8 p.m. event window is nearly ideal for the beach vacation rhythm. A morning on the water at Crescent Beach — when the sand is at its best and the crowds are still settling in — gives way to a midday break at the rental, then the drive to Conway by early afternoon. Arrive by 1 or 2 p.m. to walk the Riverwalk, browse Main Street, and eat lunch before the trucks set up. Stay through the evening as the light softens over the Town Green and the music carries across the square. Drive back well-fed and with the kind of contentment that only a genuinely well-used Sunday can produce.

For families with children, the format is particularly forgiving. The games and balloon animals give younger kids something to anchor on, the food range is wide enough that everyone eats well, and the event wraps at 8 p.m. — early enough to get kids back and settled without destroying the next morning’s beach plans. For adults traveling without children, the 3 to 8 p.m. window has a different appeal: an afternoon that moves at whatever pace suits the day, with food and music and conversation and the particular pleasure of being somewhere with a story older than any resort on the coast.

Parking, Tips, and Practical Details

Downtown Conway offers two-hour free parking throughout the historic district. On Sunday Funday dates, arriving earlier in the afternoon — before 2 p.m. — gives you the best chance of finding a spot close to the Town Green without circling. The downtown is compact and highly walkable, so a spot a block or two away is never a burden. Some visitors park near the Riverwalk trailhead and walk into the square along Main Street, which is itself a pleasant approach.

Tent vendors are not approved for the event in this first season — the organizers are keeping the footprint tight while they build the series. That means the experience centers on the food trucks and the entertainment, without the vendor-fair sprawl that can diffuse the energy of an outdoor event. Bring your own seating if you plan to settle in for the full five hours; the Town Green has grass, but chairs and blankets make the afternoon considerably more comfortable in the South Carolina summer heat.

Sunscreen, water, and cash for the trucks are the practical essentials. Not all food truck operations accept cards reliably at outdoor events, and having cash on hand speeds up the process considerably when nine trucks are competing for the same crowd’s attention. The event is free to attend — no tickets, no wristbands, no entry fee. You pay for what you eat and drink, and everything else is included in the afternoon.

For the most current lineup information — which trucks are attending which specific Sunday — follow The Clever Cleaver’s Facebook page. The organizers post updates there in the days before each event, and the lineup can shift as the season progresses.

Make North Myrtle Beach Your Summer Base

Thomas Beach Vacations has oceanfront homes and condos right along the Grand Strand — the ideal home base for Sunday Fundays in Conway and everything else the coast has to offer. Call us at (843) 273-3001 or browse available properties at northmyrtlebeachvacations.com.

Oceanfront Homes
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Frequently Asked Questions

What is Gathering on the Green: Sunday Fundays in Conway, SC?
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Gathering on the Green: Sunday Fundays is a new outdoor event series taking place at the Town Green, 200 Laurel Street in historic downtown Conway, SC. Organized by Tommy and Megan Festa of The Clever Cleaver food truck and co-presented with Lemons and Dough, it features up to nine food trucks, live music, games, and balloon animals across five Sunday afternoons from June through August 2026. The event runs 3 to 8 p.m. and is free to attend — you pay only for food and drinks.
When are the Sunday Fundays events in downtown Conway in 2026?
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The five Sunday Fundays events take place on June 14, July 12, July 26, August 9, and August 23, 2026. All events run from 3 to 8 p.m. at the Town Green, 200 Laurel Street, Conway, SC 29526. The event is free to attend, and the food truck lineup rotates across dates, so no two Sundays are exactly alike.
What food trucks will be at Sunday Fundays in Conway?
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Nine trucks are participating across the series: The Clever Cleaver, Lemons and Dough, Nito’s Empanadas, Dirty South Soda Co., Loaded Lobster, Paulie’s NY Italian Sausage, Hawg Dawgs, Stellas, and Blackcat Kitchen. Not all nine trucks are at every event — the lineup rotates by date. The Clever Cleaver and Lemons and Dough are the co-anchors and appear at all five Sundays. Follow The Clever Cleaver on Facebook for the specific lineup at each event.
How far is downtown Conway from North Myrtle Beach?
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Downtown Conway is approximately 15 to 20 miles from North Myrtle Beach — a 25 to 35 minute drive depending on where you are staying and the time of day. Highway 501 and Highway 90 are both straightforward routes inland. Visitors in Windy Hill and Ocean Drive neighborhoods typically find the Highway 501 route fastest. Cherry Grove and the northern end of North Myrtle Beach connect well via Highway 90 west through Little River.
Is there parking at the Conway Town Green, and is the event free?
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Yes to both. Downtown Conway has free two-hour parking throughout the historic district. The event itself is free to attend — no tickets or wristbands required. You pay only for what you order from the food trucks. Arriving early, ideally before 2 p.m. on event days, gives you the best shot at parking close to the Town Green. The downtown is walkable enough that a spot a block away is never a problem.


Sources: MyHorryNews.com; WMBF News; Visit Myrtle Beach (visitmyrtlebeach.com); Conway Downtown Alive (conwayalive.com); City of Conway (conwaysc.gov); Horry County Museum (horrycountysc.gov); Conway Chamber of Commerce; National Register of Historic Places / SC Dept. of Archives and History; Tripadvisor. Event details current as of publication; confirm schedule via The Clever Cleaver’s Facebook page prior to attending.

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