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NMB Live! 2026: North Myrtle Beach’s New Main Street Festival — One Street, Three Stages, Endless Fun

There’s a particular feeling Main Street in North Myrtle Beach gets on a festival morning. The barricades go up before sunrise, the vendor tents unfold one by one in the half-light, and by the time the sun clears the pier at Ocean Drive, you can smell kettle corn and funnel cakes drifting all the way down to the Horseshoe. Locals know that feeling well. This September, it gets a brand-new name.

The City of North Myrtle Beach has announced NMB Live!, its newest signature festival, coming to Main Street on Saturday, September 26, 2026, from 10:00 AM to 4:00 PM. The tagline says it plainly: one street, three stages, endless fun. Three stages of continuous live music, more than 150 vendors, a Kids’ Zone, crowd contests, and every restaurant and shop along Main Street open and in on the action — all with free admission.

For a town that has been throwing street parties on this same stretch of pavement for generations — shag music pouring out of Fat Harold’s, parades rolling past the pastel storefronts, fall festival crowds fifteen thousand strong — NMB Live! is less a brand-new idea than a fresh coat of paint on something North Myrtle Beach has always done better than just about anyone on the Grand Strand: turn Main Street into the center of the world for a day.

Here’s everything we know so far, what to expect, and how to make a full beach weekend out of it.

What Is NMB Live!? The Basics at a Glance

NMB Live! is the City of North Myrtle Beach’s new signature street festival, produced by the city’s Parks & Recreation Department. The inaugural edition takes over Main Street in the Ocean Drive section of town for one big Saturday in late September — prime festival weather on the Grand Strand, when the summer crowds have thinned but the ocean is still warm and the afternoons still feel like beach season.

The essentials:

  • When: Saturday, September 26, 2026, 10:00 AM – 4:00 PM
  • Where: Main Street, North Myrtle Beach, SC (the Ocean Drive district)
  • Admission: Free
  • What: 3 stages of live entertainment, 150+ vendors, a Kids’ Zone, interactive contests, and People’s Choice awards
  • Expected crowd: More than 15,000 visitors
  • Official info & vendor applications: nmb.us/855/NMB-Live

City officials say more entertainment announcements, contests, and festival details are on the way as the date gets closer, so treat this as the opening chapter rather than the whole story.

Three Stages, One Street: The Music Lineup

The heart of NMB Live! is exactly what the name promises — live music, all day, from one end of Main Street to the other. Three stages will run continuous entertainment from 10 in the morning until 4 in the afternoon, and the opening lineup already covers a lot of musical ground.

Yacht Rock Radio

If you’ve ever wanted to hear smooth 70s and 80s soft rock — think Hall & Oates, Toto, Christopher Cross — while standing a block from the actual ocean, this is your moment. Yacht Rock Radio brings the captain’s-hat-and-blazer era back to life, and it’s hard to picture a better setting for it than a sunny September Saturday at the beach.

Whiskey Run

A hard-touring country and classic rock cover band that plays rooms and festival stages across the Carolinas, Georgia, and Florida, Whiskey Run is a familiar name to anyone who follows the Grand Strand’s live music circuit. Expect boots-on-pavement country hits mixed with singalong rock staples.

Tokyo Joe

A South Carolina party-rock institution, Tokyo Joe has been filling dance floors around the state for years with high-energy rock and top-40 covers. They’re a regular draw at Myrtle Beach area venues, and they know how to work a festival crowd.

Rounding out the stages: local dance groups and additional performers still to be announced. Between the three stages there will always be something playing, so the smart move is to wander — catch a set, grab a bite, drift to the next stage, repeat.

More Than 150 Vendors Along Main Street

Festival food and browsing are half the fun of any street festival, and NMB Live! is planning big: more than 150 arts, crafts, food, nonprofit, and commercial vendors lining Main Street. That’s the kind of vendor count that turns a stroll from Ocean Boulevard up toward Highway 17 into a slow, happy, two-hour affair.

Based on North Myrtle Beach’s long festival track record on this street, expect handmade coastal art and jewelry, beach-house decor, boiled peanuts and kettle corn, local nonprofits you’ll actually want to chat with, and enough food options that lunch becomes a progressive meal rather than a single decision. Artists and makers interested in a booth can find vendor applications on the city’s official NMB Live! page.

The Kids’ Zone and Family Fun

NMB Live! is built as a family event from the ground up. A dedicated Kids’ Zone will feature rides, games, and family-friendly activities — the kind of setup that buys parents a full afternoon while the kids burn off energy between the funnel cake and the next ride.

The 10 AM to 4 PM schedule is quietly family-friendly, too. You can do the whole festival and still have the kids back at the beach house before dinner, with time left over for an evening walk on the sand. If your crew is staying in the Ocean Drive section, you’re already within walking distance — no parking required.

Contests, Competitions, and Crowd Participation

One thing that sets NMB Live! apart from a standard vendor fair is the emphasis on audience participation. The city has announced interactive contests and audience participation events running throughout the day, plus People’s Choice competitions where festival-goers vote for their favorite vendors and performers.

That People’s Choice element is a nice nod to festival history on this street — the fall festival that came before NMB Live! was famous for its friendly food competitions, where local restaurants battled for bragging rights and visitors got to eat the evidence. The city has promised more contest details in the weeks ahead, so keep an eye on the official page.

Main Street Itself: The Real Star of the Show

Here’s what first-time visitors sometimes miss: Main Street in North Myrtle Beach isn’t just a festival venue. It’s one of the most storied few blocks on the entire South Carolina coast — the birthplace-in-spirit of the shag, South Carolina’s official state dance, and the beating heart of the old Ocean Drive beach music scene.

During NMB Live!, the street’s restaurants, shops, and businesses will be open and participating, which means the festival flows straight into the places that give Main Street its year-round personality:

  • Fat Harold’s Beach Club — the legendary shag club at 212 Main Street, keeping beach music alive since the days when jukeboxes did the DJing. If you hear classic beach music drifting out the door mid-festival, follow it.
  • OD Arcade & Lounge — a longtime local hangout with one of the busiest dance floors in town, just steps from the Horseshoe.
  • Duck’s Night Life — a Main Street double-sided club that’s been hosting live bands and shaggers since 1983.
  • Pirate’s Cove Bar & Grill — a multi-decade Main Street staple with a rooftop bar overlooking the action.
  • Flynn’s Irish Tavern — set in a converted former jail, with live acoustic music most nights and a proper beer garden.
  • Dirty Don’s Oyster Bar and Main St. Taphouse at the Shops on Main — for fresh oysters and a cold local pour a short stroll from the stages.
  • OD Pavilion at the Horseshoe — billed as the last open-air dance pavilion on the East Coast, right where Main Street meets the ocean.

Our full local’s guide to Main Street covers the shops, ice cream stops, and strolls in more detail — worth a read before festival day so you know exactly where you’re headed when the music breaks.

From the Irish Italian Festival to NMB Live!

Longtime visitors will notice the timing: late September on Main Street has belonged to the Irish Italian International Festival for over two decades. That beloved event ran for 21 years, drawing around 15,000 people annually for cultural food, music, and a famously competitive spaghetti-eating contest.

NMB Live! steps into that slot as a bigger, broader evolution of the tradition. As Angel Sylvester, Special Events Manager for the city’s Parks & Recreation Department, put it, the new festival was created to provide “a larger, more dynamic event while continuing the tradition of bringing our community together” — with music spanning yacht rock, country, and party bands instead of a single cultural theme, a third stage added, and an expanded vendor footprint.

So if you’ve made the September pilgrimage to Main Street before, come see the next chapter. If you never caught the old festival, you’re arriving just in time for a new tradition’s very first year — and there’s something special about being able to say you were at the first one.

Planning Your NMB Live! Weekend

Getting There and Getting Around

Main Street closes to traffic on festival day, and parking in the Ocean Drive district fills early when 15,000 people come to town. Arrive on the early side — the 10 AM opening hour is genuinely pleasant, with cooler temperatures and first pick of the vendor booths. Better yet, stay close enough to walk.

Where to Stay

The festival sits in the Ocean Drive section, which makes the surrounding neighborhoods the natural home base. An oceanfront condo near Main Street puts you within strolling distance of the stages, while an oceanfront home rental gives bigger groups room to spread out for the whole weekend.

Each of North Myrtle Beach’s sections has its own festival-weekend personality: Cherry Grove Beach offers quiet mornings and the fishing pier just north of the action; Crescent Beach and Windy Hill sit a short drive south with wide, family-friendly stretches of sand — close enough for the festival, far enough for peace and quiet afterward.

Make It a Full Fall Weekend

Late September is one of the best-kept secrets on the Grand Strand — warm ocean, soft light, smaller crowds, and lower rental rates than midsummer. Build around festival Saturday with a look at our guide to a fall vacation in North Myrtle Beach, browse the wider Myrtle Beach events calendar for what else is happening that week, or go deep on the full list of things to do in Myrtle Beach across the Grand Strand.

Frequently Asked Questions

When and where is NMB Live! 2026?
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NMB Live! takes place on Saturday, September 26, 2026, from 10:00 AM to 4:00 PM on Main Street in North Myrtle Beach, South Carolina — in the Ocean Drive district, where Main Street runs down to meet the ocean at the Horseshoe.
Is NMB Live! free to attend?
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Yes. Admission to NMB Live! is completely free. You’ll only spend money on what you choose — festival food, vendor finds, and Kids’ Zone activities. The live music on all three stages costs nothing to enjoy.
Who is performing at NMB Live! 2026?
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The announced lineup so far includes Yacht Rock Radio (smooth 70s and 80s soft rock), Whiskey Run (country and classic rock), Tokyo Joe (high-energy party rock), plus local dance groups and additional performers. The city has said more entertainment announcements are coming, spread across three stages of continuous live music.
Did NMB Live! replace the Irish Italian International Festival?
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Yes. NMB Live! takes over the late-September Main Street festival slot held for 21 years by the Irish Italian International Festival. The city created NMB Live! as a larger, more dynamic event — adding a third stage, broadening the music beyond a single cultural theme, and expanding the vendor lineup — while keeping the community street-festival spirit that made its predecessor a fall tradition.
Is NMB Live! good for kids and families?
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Very much so. The festival includes a dedicated Kids’ Zone with rides, games, and family-friendly activities, and the daytime schedule (10 AM to 4 PM) works well for families with young children. With free admission and the beach one block away, it makes an easy centerpiece for a family fall beach weekend.

Make Main Street Your Front Yard This September

The best way to experience NMB Live! is the way locals will: wake up steps from the ocean, walk to the festival with coffee in hand, and wander home whenever the music winds down. Thomas Beach Vacations offers oceanfront homes and condos throughout North Myrtle Beach — including right in the Ocean Drive district, an easy stroll from the Main Street stages. Late September brings some of the year’s best weather and friendliest rental rates, so it’s a fine excuse to stretch festival Saturday into a full beach week. Browse availability at www.northmyrtlebeachvacations.com or give our local team a call at (866) 249-2100 — we’d love to help you find the perfect home base for the first-ever NMB Live!


Things to Do in North Myrtle Beach in May: Festivals, Events & Celebrations

There is a moment that happens in early May on the North Myrtle Beach coastline that is difficult to describe to anyone who has never experienced it. The crowds of spring break have eased. The hard heat of July has not yet arrived. The ocean is somewhere between cool and inviting — just right for the first real swim of the year. And all along Ocean Drive and Main Street and the causeways and the waterfront, things are beginning to hum. Bike engines. Beach music. The smell of fresh seafood drifting from Little River. That particular brand of Southern spring energy that only happens here, in this stretch of the Grand Strand, when May rolls in.

May is arguably the most underrated vacation month on the entire South Carolina coast. The temperatures are warm without being punishing — typically in the mid-70s to low-80s, with sea breezes that take the edge off. The Atlantic hovers around 70°F, perfectly swimmable for anyone who is not afraid of a little refreshment. Most importantly, May is when North Myrtle Beach becomes an event destination in the truest sense of the phrase. Literally every weekend in May offers something worth building a trip around.

Between the OD Beach Music Festival kicking off summer the first Saturday of the month, hundreds of thousands of motorcycle riders descending on the Grand Strand for Bike Week, the PGA Tour setting up shop at the Dunes Golf and Beach Club, two days of fresh blue crab and live music at the Little River waterfront, and a Memorial Day weekend that always feels like the true arrival of summer — May along the Grand Strand delivers more per calendar day than almost any other time of year. Add in Cinco de Mayo parties, Mother’s Day brunches on the water, and Kentucky Derby viewing parties with mint juleps in hand, and you have a month that does not know how to take a day off.

Here is everything happening in North Myrtle Beach in May 2026 — and why every single one of these events is worth the trip.

Why May Is the Best-Kept Secret on the Grand Strand

Ask any local and they will tell you the same thing: May is when the coast wakes up, but before it gets crowded. Families who have been coming to Cherry Grove Beach for decades know that you can still find a stretch of sand that feels like your own in early May. Walk Ocean Drive on a Tuesday evening and the restaurants are open, the music is going, but you do not have to wait forty minutes for a table.

There is also the simple matter of the weather. May mornings in North Myrtle Beach are made for coffee on the deck, a long walk along Crescent Beach, or a round of golf before the sun reaches its peak. By afternoon, the temperatures invite you into the water. By evening, the patios are full and the live music starts early. It is the rhythm of a beach town at its best — unhurried, warm, and quietly alive.

For families traveling with kids, May offers another gift: school calendars are wrapping up, but the massive summer tourism wave has not fully broken yet. You get the best of both worlds — a beach that is lively and active, with enough room to breathe. For couples, the spring light and the festival atmosphere make May one of the most romantic months on the calendar. And for groups traveling for the specific events — Bike Week riders, golf fans, food festival devotees, music lovers — May is simply unmissable.

Ocean Drive Beach Music Festival — Saturday, May 2, 2026

There is no better way to open May in North Myrtle Beach than the Ocean Drive Beach Music Festival, held the first Saturday of every May in the parking lot between Main Street and First Avenue South — the heart of the Ocean Drive neighborhood where beach music and shag dancing were practically invented.

The 9th Annual Ocean Drive Beach Music Festival returns on Saturday, May 2, 2026, with gates opening at 10 a.m. and live music running all day long. Co-produced with 94.9 The Surf and the City of North Myrtle Beach, this is a true community event that draws beach music lovers from across the Southeast. The festival features a rotating lineup of beloved regional and national acts — bands like Band of Oz, Jim Quick and Coastline, and other artists who have been playing these Carolina shores for decades. Bring your own cooler (up to 48 quarts) and chairs; no glass is permitted.

The festival takes place in the open-air lot just steps from the beach, and the setup is perfectly low-key: a big stage, a warm May sky, a crowd full of people who know the words to every song, and the kind of easy coastal happiness that does not require explanation. Advance tickets run around $75 and are worth purchasing ahead of time — day-of admission is $100 cash if tickets remain available.

The night before, a kickoff party runs at the OD Arcade & Lounge, featuring beach music trivia and live entertainment — a great warm-up if you are making a full weekend of it. First Avenue South between Ocean Boulevard and Hillside Drive closes to vehicle traffic for the festival, so plan your parking accordingly and arrive ready to dance.

Cinco de Mayo on the Grand Strand

In 2026, Cinco de Mayo falls on Tuesday, May 5, but the Grand Strand’s Mexican restaurants and beach bars have never needed an excuse to stretch a celebration across an entire weekend. Whether you are looking for a proper fiesta or just the perfect margarita to accompany a warm May evening, the North Myrtle Beach area has you covered.

Taco Mundo Kitchen y Cantina at Barefoot Landing in North Myrtle Beach has become one of the most popular Cinco de Mayo destinations on the Grand Strand. The waterfront patio setting is hard to beat — the Intracoastal Waterway glitters in the background while live music pumps and the margaritas keep coming. Their street-style tacos and gourmet seafood-forward menu give the holiday a distinctly coastal South Carolina twist. Expect specials, live entertainment, and a crowd that is genuinely in the spirit.

Down the strand in Myrtle Beach, Señor Frog’s at Broadway at the Beach goes all-out for Cinco de Mayo with outdoor seating, live music, dancing, and a drink menu built around the occasion. Their Cinco de Mayo 5K Run at Broadway at the Beach (typically held the Sunday nearest the holiday) offers a more active way to celebrate before settling in for tacos and refreshments. Nacho Hippo at The Market Common is another beloved local spot for creative tacos, loaded nachos, and festive drink specials — they consistently run Cinco de Mayo parties with live music and giveaways.

For a more upscale take on the evening, New York Prime in Myrtle Beach has hosted a Cinco de Mayo dinner event featuring their signature steaks and cocktails with a festive flair. And local favorites like Roca Roja Cantina and Fiesta Mexicana run their own specials throughout the week — the kind of neighborhood Mexican restaurants that are always packed on Cinco de Mayo for very good reason.

ONEflight Myrtle Beach Classic — PGA Tour, May 7–10, 2026

For a destination long known as the Golf Capital of the World, having a PGA Tour event on the calendar every May feels exactly right. The 3rd Annual ONEflight Myrtle Beach Classic returns to the Dunes Golf and Beach Club from May 7–10, 2026, bringing 120 of the world’s top professional golfers to a Robert Trent Jones-designed oceanfront course that has already earned raves from the tour’s most discerning players.

This is not just a tournament — it is the kind of week that transforms Myrtle Beach into a proper golf capital in the way that the title has always implied but rarely been demonstrated at this level. The $4 million purse and 300 FedExCup points on the line ensure a competitive, star-studded field. And the winner earns a spot in the PGA Championship field the following week — making this tournament a launching pad for some of the most dramatic storylelling in professional golf.

General admission tickets start at $44 for the Wednesday practice round and $65–$71 for tournament days. Children 15 and under are admitted free with a ticketed adult. For military and first responders, the tournament offers complimentary practice round tickets and a 25% discount on tournament rounds — a classy gesture that reflects the community spirit of the event. Premium hospitality in the Live Oaks Lounge on the 17th tee offers panoramic views of four holes and is one of the better ways to watch professional golf you will find anywhere on the tour calendar.

For golf travelers, pairing a round on one of the area’s legendary courses with a day watching PGA Tour professionals attack the same coastal turf is a rare combination. The Grand Strand’s dozens of world-class golf courses are never more alive than in May, and the Myrtle Beach Classic gives the whole trip an electric backdrop.

Myrtle Beach Bike Week Spring Rally — May 8–17, 2026

It started in 1940 as a small gathering of riders on the South Carolina coast — a hot dog roast on the sand, by some accounts — and 87 years later, the Myrtle Beach Bike Week Spring Rally has grown into one of the largest motorcycle events in the entire country. The 87th Annual Spring Rally runs May 8–17, 2026, drawing upwards of 300,000 to 500,000 riders and enthusiasts to the Grand Strand over 10 consecutive days.

The sound arrives first. By the second week of May, the low, rhythmic rumble of motorcycles threading down Ocean Boulevard and Kings Highway becomes the constant soundtrack of the coast. Every parking lot, every restaurant, every beachside bar fills with chrome and leather and the particular community warmth that defines the motorcycle culture. Riders come from every state in the country — and many points beyond — to ride the coastline from Murrells Inlet to Georgetown to Wilmington, to meet old friends, and to feel the specific freedom that only a coastal highway on a warm May morning can deliver.

The rally is spread across dozens of venues all along the Grand Strand. Some of the most well-known Bike Week gathering spots include Suck Bang Blow in Murrells Inlet — a 40,000-square-foot outdoor venue with live bands, a burnout pit, barbecue, and the kind of atmosphere that defines what a biker rally should feel like. The Beaver Bar, Jamin’ Leather, The Rat Hole, and the various Harley-Davidson dealership events along the strip all run daily events throughout the week. North Myrtle Beach’s own biker-friendly bars and restaurants throw their doors open wide — many running happy hour specials, vendor setups, and live music throughout the rally period.

One of the most beloved traditions during Bike Week is Crude’s Famous Veteran Ride — a free group ride that gathers for breakfast at Golden Egg in Surfside Beach at 8 a.m. and heads out at 10:30 for a 150-mile round trip down to Moncks Corner, SC. Past years have seen over 250 bikes participate, and no registration is required. All motorcycles and cars are welcome. For non-riders, Bike Week is still a genuine spectacle worth seeing — the sheer volume and variety of machines rolling through the streets is something that photographs cannot fully capture.

A practical note for travelers who are not attending Bike Week but are visiting during this period: expect increased traffic along Ocean Boulevard and Kings Highway, particularly on weekends. Plan accordingly, book accommodations early, and lean into the energy rather than fighting it. North Myrtle Beach’s beachfront and Intracoastal Waterway neighborhoods offer a slightly quieter backdrop while still putting you close to all the action.

Kentucky Derby Watch Parties — Saturday, May 2, 2026

The Kentucky Derby — the 152nd running of the race in 2026 — takes place on Saturday, May 2 at Churchill Downs in Louisville, with post time scheduled for the early evening. And while the mint julep crowd in the infield at Churchill Downs gets all the national attention, the Derby has also become a legitimate social event all along the Grand Strand, with restaurants and venues hosting viewing parties that are every bit as festive as anything happening in Kentucky.

Greg Norman Australian Grille at Barefoot Landing in North Myrtle Beach hosts an annual Kentucky Derby Extravaganza in their Shark Pub — the waterfront setting along the Intracoastal Waterway makes it one of the more atmospheric Derby viewing experiences you will find outside of Louisville. Expect big-screen coverage, Derby-themed cocktails, and the kind of festive energy that the race naturally generates. Reservations are recommended.

Captain Archie’s in North Myrtle Beach has become a local favorite for Derby viewing — their parties feature full race coverage on big screens, a hat contest, Derby-themed drinks, and a lively crowd that makes the two minutes of the race itself feel like a proper event. For an upscale option with a charitable twist, the annual Habitat for Humanity Derby Day event at Grande Dunes Resort Club combines a live broadcast of the race with music, games, gourmet food, and proceeds benefiting local families — a combination of celebration and community that perfectly captures the Grand Strand spirit. The Hard Rock Cafe in Myrtle Beach also hosts Derby parties with mint juleps and themed menus.

The Derby watching tradition on the beach has also developed its own local dress code — not full Churchill Downs regalia, but a nod in that direction. You will see elaborate hats at the more formal viewing events, and more than a few people who use the occasion as an excuse to dress slightly better than a beach vacation usually requires. It is one of May’s most charming social moments on the Grand Strand.

Mother’s Day in North Myrtle Beach — Sunday, May 10, 2026

Mother’s Day on May 10 has a particular quality in North Myrtle Beach that simply cannot be replicated at home. There is something about the combination of warm ocean air, a waterfront table, and a plate of food that somebody else prepared that makes celebrating Mom on the beach feel like an especially good idea. The Grand Strand’s restaurant community rises to the occasion every year with special menus, extended brunch hours, and the kind of attention that makes a Sunday in May feel like a real occasion.

Greg Norman Australian Grille at Barefoot Landing offers a beloved Sunday brunch running from 11 a.m. to 3 p.m. that becomes especially popular on Mother’s Day. The menu leans into coastal-meets-Australian fusion — Tasmanian shrimp and grits, the Australian omelet, fresh seafood preparations — served with waterfront views that make even a simple breakfast feel like a special occasion. Reserve well in advance.

The Gospel Brunch at House of Blues in North Myrtle Beach is one of the Grand Strand’s most beloved Sunday traditions, and on Mother’s Day it becomes something else entirely. A hearty Southern-style buffet — fried chicken, biscuits and gravy, scrambled eggs, carving stations, sweet bread pudding — served alongside live gospel music that has the room clapping along before the first plate hits the table. It is joyful and communal in exactly the way that Mother’s Day should be. Bistro 90 runs its full menu with Chef’s specials, and California Dreaming in North Myrtle Beach opens early on Mother’s Day for families who prefer a more casual brunch setting.

Beyond the table, Mother’s Day in North Myrtle Beach offers experiences that are harder to find anywhere else. A morning walk along Windy Hill beach before the day gets moving is a gift in itself. A spa treatment at Cinzia Spa at North Beach Plantation turns an afternoon into something genuinely luxurious. And for families staying in one of the area’s oceanfront rentals, the day can unfold entirely at your own pace — breakfast on the deck, a swim, an afternoon at the golf course or outlet shops, dinner watching the last of the May sun fall into the marsh. That is the quiet power of a beach vacation: Mother’s Day becomes something Mom actually gets to enjoy.

World Famous Blue Crab Festival — May 16–17, 2026 (Little River)

Just a few minutes north of North Myrtle Beach, the small fishing community of Little River hosts what has become one of the most consistently excellent food and music festivals in the entire Southeast. The 44th Annual World Famous Blue Crab Festival takes place Saturday, May 16 and Sunday, May 17, 2026, from 9 a.m. to 5 p.m. each day at the Historic Little River Waterfront, 4468 Mineola Avenue.

The festival has been awarded the Best Annual Event/Festival on the Grand Strand by readers of The Sun News for more than a decade straight — and when you spend an afternoon there, you understand immediately why. The setting is something that cannot be manufactured: moss-draped live oaks, the smell of salt water and steaming seafood mingling on a May breeze, 275-plus vendor spaces lining the waterfront, and a single live music stage that runs beach music from morning until the gates close. It is a genuine community festival that families plan their vacations around, year after year.

The food is the centerpiece and the mission: only local seafood is featured, and the blue crab — caught from the waterways just outside of Little River — is prepared fresh in every form imaginable. Crab cakes. Steamed whole crabs. Crab stew. She-crab soup. If your family includes anyone who has never eaten a properly steamed blue crab with a beer at a picnic table while a beach band plays fifty feet away, this is the weekend to change that. Admission is $10 per person; children 12 and under get in free. Satellite parking with a shuttle is available, and it is wise to use it — the festival draws around 33,000 visitors across the weekend and parking near the waterfront fills fast.

For those who want to start the day with a run, the World Famous Blue Crab 5K is held on the morning of May 16 at Vereen Memorial and Historical Gardens, winding through trails and boardwalks over the scenic marsh. All finishers receive a custom Blue Crab medal. It is one of the more beautiful 5K routes in South Carolina and a meaningful way to earn your afternoon of fried seafood.

Memorial Day Weekend — May 23–25, 2026

Memorial Day weekend is when North Myrtle Beach officially declares summer open for business. The permanent population of the city runs around 20,000 people — but over Memorial Day weekend, the daily population swells to more than 100,000. The restaurants are packed, the beaches are crowded in the best way, and the energy of the opening weekend of summer hangs over everything like a promise being delivered.

In Myrtle Beach, the city honors the holiday with genuine intention. A patriotic parade and family picnic at The Market Common features live music and military exhibits and displays. The Jack Platt Veterans’ March with Battlefield Cross Ceremony takes place on May 25 at 9 a.m., moving from 16th to Ninth Avenues North along Ocean Boulevard — a solemn and moving tribute that draws residents and visitors together. The weekend is also marked by a military appreciation that runs throughout the Grand Strand, with numerous restaurants offering discounts for active and retired service members.

Memorial Day weekend also coincides with the Atlantic Beach Memorial Day Black Pearl Cultural Heritage and Bike Festival in nearby Atlantic Beach, which draws thousands of additional motorcycle enthusiasts to the area. North Myrtle Beach’s Public Works Department manages traffic flow with dedicated lanes and increased law enforcement presence, ensuring the weekend runs safely for the massive influx of visitors. If you are driving to or around North Myrtle Beach during Memorial Day weekend, build extra time into your travel plans and embrace the fact that you have arrived at the busiest, most energetic beach weekend of the first half of the year.

The Brookgreen Gardens Memorial Day 5K takes place on the evening of May 25, winding through the oak-canopied trails and gardens of Brookgreen in Murrells Inlet. There are few more beautiful evening runs in South Carolina, and it is a meaningful way to close out a weekend that carries real weight alongside its celebration.

Barefoot Landing in North Myrtle Beach typically runs live music and special events throughout the Memorial Day weekend, with the waterfront complex at its most vibrant. House of Blues, the outdoor stages, and the surrounding restaurants all extend their hours and programming to match the energy of the weekend. Book your reservation early — Memorial Day in North Myrtle Beach fills every table within walking distance of the water.

The Beaches of North Myrtle Beach in May

North Myrtle Beach is made up of five distinct beach sections, each with its own character, and May is the month when all of them are at their most accessible and most beautiful. The water temperatures climb from the upper 60s in early May to the low 70s by Memorial Day — cold by midsummer standards but absolutely swimmable, especially for anyone who understands that the best beach days are the ones where the water still has a little bite to it.

Cherry Grove Beach is the northernmost section, known for its quieter family atmosphere and the Cherry Grove Pier — a great spot for watching the sunrise or trying your luck at some early-season fishing. In May, Cherry Grove has just enough activity to feel alive without any of the elbow-to-elbow crowding of August. The stretch of wide sand is ideal for long morning walks.

Ocean Drive is the historic heart of North Myrtle Beach, birthplace of the shag dance, and where the OD Beach Music Festival brings thousands of visitors to Main Street on the first Saturday of May. The section feels especially alive in May — the music spilling out of Fat Harold’s and Duck’s Beach Club, the restaurants along the strip crowded but not overwhelming, the beach itself surprisingly uncrowded given the energy of the surrounding streets.

Crescent Beach sits in the middle of North Myrtle Beach’s five sections and offers some of the widest, most sweeping stretches of sand on the entire Grand Strand. It is a perennial favorite for families with oceanfront rentals who want space and access without sacrificing proximity to the activity zones. In May, Crescent Beach is at its best — warm, bright, and wide open.

Windy Hill is the southernmost section of North Myrtle Beach, sitting closest to the broader Myrtle Beach resort corridor. In May, Windy Hill offers a natural bridge between the quieter neighborhoods to the north and the activity of the main resort strip to the south — ideal for visitors who want a quieter beach base with easy access to the wider range of Grand Strand attractions and events.

Taste Around NMB & Ongoing Events Throughout May

Running from May 1 through May 25, Taste Around NMB is a self-guided restaurant touring event that gives visitors a structured reason to explore North Myrtle Beach’s dining scene. Participants visit a curated selection of the city’s most popular restaurants, collecting stamps or entries as they go, for a chance to win prizes. It is exactly the kind of ongoing event that makes a multi-week May stay feel like a genuine local adventure rather than a standard beach trip — and it introduces visitors to restaurants they might not have otherwise discovered.

The Garden Tea Party at McLean Park runs on Saturday, May 10, from 11 a.m. to 1 p.m. — a charming family event where children dress in their best tea party attire and enjoy lunch, sweets, and garden activities. It falls perfectly on the Saturday before Mother’s Day, making it an ideal anchor for a family Mother’s Day weekend in North Myrtle Beach.

Barefoot Landing’s Spring Live Music Series runs on Fridays and Saturdays throughout May on the Dockside Village Stage — free admission, waterfront setting, free lawn chairs provided while supplies last. It is one of the more reliably pleasant free events on the entire Grand Strand, the kind of thing you discover on your first night and find yourself returning to every evening of your stay. The Myrtle Beach Pelicans minor league baseball team is also in season throughout May, with home games at Pelican Stadium offering one of the best casual sports experiences on the coast — discounted beers on certain nights, kids’ activities, and the easy rhythm of summer baseball under the May sky.

The theater and entertainment scene along the Grand Strand also operates year-round, with the Carolina Opry and the Greg Rowles Legacy Theatre running their evening shows throughout May. Both offer high-caliber live performances that make for an excellent way to spend a May evening when you want something other than a beach bar or a festival crowd.

Frequently Asked Questions

What major events happen in North Myrtle Beach in May?
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May in North Myrtle Beach is packed with signature events including the Ocean Drive Beach Music Festival (first Saturday in May), the ONEflight Myrtle Beach Classic PGA Tour event (May 7–10), Myrtle Beach Bike Week Spring Rally (May 8–17), the World Famous Blue Crab Festival in nearby Little River (May 16–17), and Memorial Day weekend festivities. Holidays like Cinco de Mayo, Mother’s Day, and the Kentucky Derby also draw celebrations all along the Grand Strand.
When is Myrtle Beach Bike Week in 2026?
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The 87th Annual Myrtle Beach Bike Week Spring Rally runs May 8–17, 2026. The 10-day event draws hundreds of thousands of motorcycle enthusiasts to the Grand Strand for rides, bike shows, live music, vendors, and more along the coast.
Is May a good time to visit North Myrtle Beach?
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May is one of the best months to visit North Myrtle Beach. The weather is warm and sunny without the full heat and crowds of peak summer. Water temperatures are climbing nicely for swimming, and the calendar is loaded with festivals, live music events, and outdoor celebrations that don’t happen any other time of year.
What is the Blue Crab Festival and where is it held?
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The World Famous Blue Crab Festival is a two-day outdoor festival held at the Historic Little River Waterfront in Little River, SC — just minutes north of North Myrtle Beach. The 44th annual edition takes place May 16–17, 2026. It features fresh local seafood, live beach music, arts and craft vendors, and scenic waterfront views. Admission is $10 per person; children 12 and under are free.
Where can I watch the Kentucky Derby near North Myrtle Beach?
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Several venues around the Grand Strand host Kentucky Derby watch parties. Greg Norman Australian Grille at Barefoot Landing in North Myrtle Beach hosts an annual Kentucky Derby Extravaganza in their Shark Pub. Captain Archie’s in North Myrtle Beach is another local favorite for Derby viewing parties with big screens, hat contests, and Derby-themed drinks. The Habitat for Humanity Derby Day event at Grande Dunes Resort Club offers an upscale outdoor watch party benefiting local charities.

Ready to make May on the Grand Strand your reality? Whether you are dreaming of a private deck for watching Bike Week traffic roll past, an oceanfront home with a full kitchen for a Mother’s Day weekend with the family, or an oceanfront condo steps from the Blue Crab Festival action, Thomas Beach Vacations has the right property for your trip. Our team has been putting families and guests in the perfect North Myrtle Beach rentals for years, and we know exactly which homes put you close to the events that matter to you. Call us at (866) 249-2100 or browse our full collection of vacation rentals at northmyrtlebeachvacations.com. May fills up fast — book early and make this the year you finally experience the Grand Strand at its finest.