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There’s a certain kind of arithmetic every family does at the kitchen table in July. School starts soon. The summer went too fast. One more trip would be perfect — but the budget has opinions. Along most of the American coastline, that math gets ugly in a hurry. On the Grand Strand, it has always worked out a little differently, and now one of the country’s most trusted travel publications has put a number on it.
Travel + Leisure has ranked Myrtle Beach No. 8 on its list of the 10 Most Affordable Places to Travel in the U.S. this August — a national roundup of destinations where a round-trip flight and a night’s hotel stay average under $500. Myrtle Beach came in at $486, sharing the list with big names like Orlando, Las Vegas, New Orleans, and Austin.
Look closer at the list and something stands out: among all ten destinations, Myrtle Beach is the only true beach town on the Atlantic. The others are cities — wonderful ones, many of them sweltering through triple-digit August heat — while the Grand Strand offers sixty miles of ocean, a breeze off the water, and the whole last-blast-of-summer package at a price that made a national value list.
Here’s what the recognition covers, what Travel + Leisure singled out, and how to turn that headline number into an even better real-world vacation.
The Ranking: No. 8 in America at $486
The list, published by Travel + Leisure in June 2026, wasn’t a matter of opinion — it was built on data. Working from Kayak flight and hotel searches conducted May 1–26, 2026, for travel throughout August, the publication identified the U.S. destinations where average round-trip airfare plus an average one-night hotel stay came in under $500. Kayak’s travel trends team noted that travelers can save up to nine percent on domestic flights by pushing their trip later in the season rather than fighting the peak-summer weeks — which is exactly the window this list captures.
Myrtle Beach’s $486 figure earned it the No. 8 spot nationally. The publication pointed to the destination’s mix of attractions, entertainment, dining, and accommodations — and specifically called out a destination-wide promotion that sweetens the deal further (more on that below).
For a beach destination to make a national affordability list during summer, when coastal prices traditionally peak, says something about how the Grand Strand is built: a deep supply of places to stay, an airport with nonstop service from more than 50 cities keeping fares competitive, and a tourism economy that has always treated value as a point of pride rather than a compromise.
The Full Top 10: Where Myrtle Beach Landed
Here’s the complete Travel + Leisure ranking, with each destination’s average combined cost for a round-trip flight and one-night hotel stay:
| Rank | Destination | Average Cost (Flight + One Hotel Night) |
|---|---|---|
| 1 | Fort Lauderdale, FL | $400 |
| 2 | Orlando, FL | $426 |
| 3 | Atlanta, GA | $435 |
| 4 | New Orleans, LA | $461 |
| 5 | Las Vegas, NV | $462 |
| 6 | Houston, TX | $463 |
| 7 | Austin, TX | $485 |
| 8 | Myrtle Beach, SC | $486 |
| 9 | Phoenix, AZ | $489 |
| 10 | Dallas, TX | $491 |
Read down that column of city skylines and desert heat, and the Grand Strand entry does its own quiet advertising. Fort Lauderdale is the only other place on the list where the ocean is part of the bargain — and even there, August means South Florida’s rainy season. On the Carolina coast, August means warm water, long evenings, and summer refusing to end just yet.
What Travel + Leisure Highlighted
Beyond the price tag, the publication painted a picture longtime visitors will recognize instantly: long August days spent hopping between the boardwalk, the arcades, the mini-golf courses, and the beach bars, with the waterfront entertainment districts anchoring the evenings.
Two of those anchor districts got named specifically. Broadway at the Beach, the sprawling complex around Lake Broadway in Myrtle Beach, needs little introduction — dining, shopping, nightlife, and attractions in one walkable loop. The second one sits right here in North Myrtle Beach: Barefoot Landing, the waterfront district along the Intracoastal Waterway in the Windy Hill section, where boardwalk-style shopping and restaurants share the property with the House of Blues and Alabama Theatre. For guests staying on the north end of the Strand, national-magazine-worthy entertainment is a five-minute hop from the beach chair.
The article also gave nods to Ripley’s Aquarium of Myrtle Beach as the classic cool-off-indoors move for families, The Carolina Opry for its dinner-show tradition, and the area’s steadily expanding dining scene — from seafood shacks and Southern staples to newer arrivals like Ole Smoky Distillery. It’s a fair snapshot of a destination where the entertainment inventory runs deeper than any single trip can cover; our full guide to things to do in Myrtle Beach picks up where the magazine left off.
Make More Myrtle Moments: The Deal Behind the Ranking
One detail in the Travel + Leisure write-up deserves its own spotlight: the publication specifically credited Visit Myrtle Beach’s “Make More Myrtle Moments” promotion as a reason August is one of the best times to score a Grand Strand beach deal. The destination-wide campaign bundles offers like extra free nights at participating hotels and resorts across the 60-mile coastline, giving late-summer travelers more vacation for the same budget.
That’s destination marketing doing exactly what it’s supposed to do — and it’s worth pausing on why a national magazine mention like this matters. Third-party recognition from a publication travelers already trust carries a weight no advertisement can buy. When Travel + Leisure tells its readers the Grand Strand delivers value, it reinforces what has always been one of this coast’s strongest competitive advantages, and it reaches travelers at the precise moment they’re weighing where their late-summer dollars go furthest.
For the area’s hotels, restaurants, attractions, and small businesses, that visibility ripples outward all season long. For you, the traveler, it’s simpler: the deals are real, they’re publicized, and August is when they stack up.
Why August Is the Grand Strand’s Best-Kept Value Secret
Locals have known this rhythm for years. The Fourth of July crest passes, the back-to-school calendars start thinning the crowds week by week, and the beach itself doesn’t get the memo — the ocean is at its warmest of the entire year, the days are still long, and the evening air finally softens. By mid-August, you can walk a stretch of Cherry Grove sand at nine in the morning and count the other footprints.
Meanwhile, the economics tilt in the traveler’s favor. Airfares ease as the peak-summer scramble fades — and with Myrtle Beach International connecting nonstop to more than 50 cities, there’s healthy competition keeping those fares honest. Accommodation rates follow the same slope, promotions like Make More Myrtle Moments kick in, and restaurants that required patience in July welcome you right in come August.
Then there’s the calendar. Late summer on the Grand Strand stays busy with live music, fireworks nights, and festival season warming up — the Myrtle Beach events calendar is the place to see what’s on during your week. The destination that Travel + Leisure priced at $486 doesn’t act like a bargain when you’re standing in it.
How to Stretch That Value Even Further
The magazine’s math was built on flights and hotel nights — the standard yardstick for a national comparison. But here’s where a little local knowledge improves on a national headline: for families and groups, a vacation rental often rewrites that equation entirely.
Think about what the hotel model costs a family of six for a week: multiple rooms, every breakfast and lunch out, and everyone living out of suitcases. Now put that same family in an oceanfront rental in North Myrtle Beach. One shared home instead of two or three hotel rooms. A full kitchen that turns breakfast into a $12 grocery run instead of a $70 restaurant tab. A washer and dryer that let everyone pack half as much. Beach chairs and boogie boards already in the garage. Multiply those savings across seven days, and the per-person, per-night cost of a beach week frequently undercuts the hotel route — while delivering more space, more privacy, and the ocean outside the window.
Where you land along the coast shapes the trip, too. Cherry Grove Beach brings the fishing pier and calm, family-friendly channels at the north end. Ocean Drive puts Main Street’s shag clubs and beach-music history within walking distance. Crescent Beach offers wide, quiet sand in the middle of it all, and Windy Hill sits closest to Barefoot Landing — the very district Travel + Leisure name-checked — and the quickest run down to the Myrtle Beach attractions.
An affordable destination, in its most affordable month, with the lodging strategy that stretches a budget furthest. That’s not settling for less vacation. That’s simply doing the kitchen-table math better than everyone else.
Frequently Asked Questions
Book the Beach That Made the List
Travel + Leisure just told the whole country what Grand Strand regulars have known for generations: this coast delivers a real beach vacation at a price that makes sense. The smartest way to claim it is with a home base that stretches every dollar. Thomas Beach Vacations offers oceanfront home rentals where the whole family shares one roof, one kitchen, and one unbeatable view, along with oceanfront condos sized right for couples and smaller crews — across all four North Myrtle Beach sections, with August availability and some of the season’s friendliest rates. Browse availability at www.northmyrtlebeachvacations.com or call our local team at (843) 273-3001 — and squeeze one more week of summer out of the most affordable stretch of beach in America.
Sources: Travel + Leisure, “10 Most Affordable Places to Travel in the U.S. This August” (June 2026, based on Kayak search data); Myrtle Beach Area Chamber of Commerce / Visit Myrtle Beach.